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Our world class campus is strategically located in the Knowledge Park III at Greater Noida which is a hub of educational institutions and industries..
Sparsh Global Business School
Plot No.-29/2, Knowledge Park-III, Greater Noida (Delhi-NCR), 201310
info@sparshgbs.in
Journal Publications
| S. No. | Title of the Paper/Book/ Patent | Journal /Conference Proceeding/Case Study/Book/Patent | Year of Publication | Journal Category | Author/Authors affiliated to SGBS | Published/To be Published | DoI |
| 1 | Cleardekho: Disrupting the Indian Eyewear Industry | Case | 2025 | Harvard Publishing | Dr. Kriti Swarup | Published | https://hbsp.harvard.edu/product/W44595-PDF-ENG |
| 2 | Dealing with demarketing of branded products on social media platforms | Journal | 2025 | Marketing Intelligence & Planning, Emerald Publications | Dr. Divya Mittal | Published | https://doi.org/10.1108/MIP-08-2024-0544 |
| 3 | Optimizing Marketing Strategy: A Video Analysis Approach | Journal | 2025 | Marketing Intelligence & Planning, Emerald Publications | Dr. Divya Mittal | Published | https://doi.org/10.1016/j.jretconser.2022.102966 |
| 4 | Cashier-free Checkout System: To Improve In-store Shopping Experience | Journal | 2024 | International Journal of Retail and Distribution Management, Emerald Publications | Dr. Divya Mittal | Published | https://doi.org/10.1108/IJRDM-09-2023-0539 |
| 5 | Exploring Issues and Challenges Faced by Working Women in Covid-19 In India: A Qualitative Study | South Asian Journal of Human Resources Management | 2025 | Q3: SCOPUS, Web of Science ESCI | Dr. Narendra Chaudhary, Dr. Shikha Singh | Published | https://doi.org/10.1177/23220937251342848 |
| 6 | Can issuers contribute to infrastructure development through municipal bonds in India? Evaluation of factors using AHP approach. | Afro-Asian Journal of Finance and Accounting | 2025 | Inderscience: Q4 SCOPUS | Dr. Shikha Singh | Published | https://doi.org/10.1504/AAJFA.2025.143508 |
| 7 | On the consumption of OTT services in India: insights from technology acceptance model and the uses and gratifications theory. | Innovation & Management Review | 2025 | Emerald: Q2 SCOPUS, Web of Science ESCI | Dr. Shikha Singh | Published | https://doi.org/10.1108/INMR-08-2023-0141 |
| 8 | Exploring teacher's perception towards sustainability in Indian higher educational institutions | Journal | 2024 | Scopus, ABDC-C | Narendra Singh Chaudhary | Published | https://doi.org/10.1504/WREMSD.2024.139375 |
| 9 | Qualitative analysis of employee and employer perspectives on India’s Maternity Benefit Act | Journal | 2025 | Scopus, ABDC-B | Narendra Singh Chaudhary | Published | https://doi.org/10.1108/IJOA-06-2024-4555 |
| 10 | Quiet quitting: Impact of performance and well-being | Journal | 2025 | Scopus | Narendra Singh Chaudhary | Published | https://doi.org/10.47857/irjms.2025.v06i02.03821 |
| 11 | Exploring the factors for sustainable organisation via employee-employer relationship | Journal | 2025 | Scopus | Narendra Singh Chaudhary | Published | https://doi.org/10.1504/IJPSPM.2025.146234 |
| 12 | Exploring Issues and Challenges Faced by Working Women in COVID-19 in India: A Qualitative Study | Journal | 2025 | Scopus, ABDC-C | Narendra Singh Chaudhary and Dr Shikha Singh | Published | https://doi.org/10.1177/23220937251342848 |
| 13 | Exploring Indian millennials’ sustainable clothing purchase decisions: a qualitative study | Journal | 2025 | Scopus, ABDC-B | Narendra Singh Chaudhary | Published | https://doi.org/10.1108/SRJ-09-2024-0621 |
| 14 | Navigating Workplace Dynamics: Understanding Favoritism and Organizational Politics | Case Study | 2024 | Bharat Journal of Case Studies | Narendra Singh Chaudhary | Published | https://www.iipa.org.in/publication/public/magazine/28 |
| 15 | Rightsizing or Downsizing - A Story of Dell | Case Study | 2024 | Bharat Journal of Case Studies | Narendra Singh Chaudhary | Published | https://www.iipa.org.in/publication/public/magazine/28 |
| 16 | Can issuers contribute to infrastructure development through municipal bonds in India? Evaluation of factors using AHP approach | Afro-Asian J. Finance and Accounting | 2025 | Scopus | Dr.Shikha Singh | Published | https://doi.org/10.1504/AAJFA.2025.143508 |
| 17 | Exploring the Factors for Sustainable Organisation via Employee-Employer Relationship | International Journal of Public Sector Performance Management | 2025 | Scopus | Dr.Narendra Singh Choudhary | In Press | 10.1504/IJPSPM.2024.10054404Â |
| 18 | Exploring teacher's perception towards sustainability in Indian higher educational institutions. | World Review of Entrepreneurship, Management and Sustainable Development, | 2024 | Scopus | Dr.Narendra Singh Choudhary | Published | https://doi.org/10.1504/WREMSD.2024.139375 (WREMSD). |
| 19 | Optimizing Marketing Strategy: A Video Analysis Approach | Marketing Intelligence & Planning, Emerald Publications | 2024 | Scopus,ABDC-A | Dr. Divya Mittal | Published | https://doi.org/10.1108/MIP-12-2023-0655 |
| 20 | Cashier-free Checkout System: To Improve In-store Shopping Experience | International Journal of retail and distribution management (ABCD-A) | 2024 | Scopus,ABDC-A | Dr. Divya Mittal | Published | https://doi.org/10.1108/IJRDM-09-2023-0539 |
| 21 | Customer Sentiments on Neobanking | International Journal of Electronic Marketing and Retailing, Inderscience | 2024 | Scopus,ABDC-C | Dr. Divya Mittal | In Press | Â |
| 22 | Using WhatsApp for Business Applications | International Journal of Business and Information Systems, Inderscience | 2024 | Scopus,ABDC-C | Dr. Divya Mittal | In Press | Â |
| 23 | Leisure time Posts on WhatsApp Status Drive Travel and Tourism Consumption | Journal of Hospitality and Tourism Insights, Emerald Publications | 2024 | Scopus,ABDC-C | Dr. Divya Mittal | Published | https://doi.org/10.1108/JHTI-12-2022-0587 |
| 24 | Exploring the Adoption Patterns of Matrimonial Apps: An Analysis of User Gratifications | Journal of Retailing and Consumer Services | 2024 | Elsevier (ABDC – A Category Journal) | Debarun C, Jain R. K | Published | ISSN online 1873-1384 |
| 25 | Family firms and capital structure: A systematic review | The IUP Journal of Accounting Research & Audit Practices | 2024 | ABDC – C category Journal | Alphy & Ranajee | Published |  |
| 26 | What Drives Consumers to Adopt Mobile Payment Apps in the Post-COVID-19 Scenario: The Role of Openness to Change and User Involvement | Journal of Global Information Management (JGIM), 31(1), 1-24 | 2023 | IGI Global (ABDC – A Category Journal) | Chakraborty, D., Mehta, P., Dash, G., Khan, N., Jain, R. K., & Biswas, D. | Published | ISSN Online1533-7995 |
| 27 | Two decades of brand hate research: a review and research agenda | Marketing Intelligence & Planning, 41(6), 763-789 | 2023 | Emerald Group Publishing (ABDC- A Category Journal) | Kumar, R., Jebarajakirthy, C., Maseeh, H. I., Dhanda, K., Saha, R., & Dahiya, R | Published | ISSN Online 1758-8049Â |
| 28 | A systematic literature review on network marketing: What do we know and where should we be heading | Industrial Marketing Management, 113, 180-201 | 2023 | Elsevier (ABDC - A* Category Journal) | Chopra, I. P., Jebarajakirthy, C., Acharyya, M., Saha, R., Maseeh, H. I., & Nahar, S. | Published | ISSN Online 1873-2062 |
| 29 | Place Branding: A Systematic Literature Review and Future Research Agenda | Journal of Travel Research | 2023 | Sage Publications (ABDC - A* Category Journal) | Swain, S., Jebarajakirthy, C., Sharma, B. K., Maseeh, H. I., Agrawal, A., Shah, J., & Saha, R. | Published | ISSN Online 1552-6763 |
| 30 | Association Between Financial Efficiency and Credit Risk of SMEs—A Study Using DEA and Altman Z-score | FIIB Business Review | 2023 | Sage Publications (ABDC – C Category Journal) | Bagade, S., Chitta, S. S., Jain, R. K., Padmavathi, V., & Prasad, K. D. V. | Published | ISSN Offline 23197145 |
| 31 | Discovering the Competitive Edge: An Investigation into the Relationship between Social Engagement and ROI on Employer Branding in Indian Retail Organizations using Grounded Theory | Tuijin Jishu/Journal of Propulsion Technology, 44(4), 529-540 | 2023 | Scopus indexed (Q3) | Naik, K. R., Iyengar, S. R., Jain, R., Bhojwani, R., & Gupta, D. | Published | Â |
| 32 | Unveiling the Impact of Candidate NPS, Employee Referral Rate, and Offer Acceptance Rate on Employer Branding in Talent Acquisition: A Thematic Analysis within the Context of Indian Retail Organizations | Tuijin Jishu/Journal of Propulsion Technology, 44(4), 516-528 | 2023 | Scopus indexed (Q3) | Naik, K. R., Jain, R., Iyengar, S. R., Bhojwani, R., & Gupta, D. | Published | Â |
| 33 | Â Cultural Nuances and Academic Outcomes in Educational Psychology: A Comparative Analysis of Japan and India Using Hofstede's Dimensions and Thematic Analysis | Journal for ReAttach Therapy and Developmental Diversities, 6(9s2), 1039-1048 | 2023 | Scopus indexed (Q4) | Naik, K. R., Iyengar, S. R., & Jain, R. K. (2023). | Published | https://jrtdd.com |
| 34 | From Silence to Turmoil: Analysing the Effects of Organizational Silence and the Dearth of Leadership Pipeline on Sustainable Practices and Governance in the Indian Service Sector | Empirical Economics Letters, 22(Special Issue 4) | 2023 | ABDC - C Category Journal | Naik, K. R., Iyengar, S. R., & Jain, R. K. | Published | https://doi.org/10.5281/zenodo.8432670 |
| 35 | Exploring the Impact of Digital Marketing on Higher Education Institutes (HEIs) in Mumbai | European Economic Letters, 13(3) | 2023 | ABDC - C Category Journal | Naik, K. R., Jain, A., & Shankar, M. G. | Published | http://eelet.org.uk |
| 36 | Exploring the Role of Organization Bricolage and Leadership Models in Enhancing Organizational Competitiveness: A Thematic and Content Analysis | European Economic Letters, 13(3) | 2023 | ABDC - C Category Journal | Naik, K. R., Jain, R. K., & Iyengar, S. R. | Published | http://eelet.org.uk |
| 37 | Employees’ Engagement in Super Markets in Maharashtra Cities | European Economic Letters, 13(3) | 2023 | ABDC - C Category Journal | Patil, P. K., Iyengar, S. R., & Naik, K. R. | Published | http://eelet.org.uk |
| 38 | An Exploratory Study on Measuring the Potential of Mid-Career Education (ODL Modules) in Career Enhancement | European Economic Letters, 13(1) | 2023 | ABDC - C Category Journal | Naik, K. R., Iyengar, S. R., Bhojwani, R., & Gupta, D. | Published | http://eelet.org.uk |
| 39 | Enhancing Agile Team Dynamics and Decision-Making through Inclusive Communication: An Analysis of Communication Strategies in Diverse Teams, With Emphasis on Strategic HR | European Economic Letters, 13(3) | 2023 | ABDC - C Category Journal | Naik, K. R., Jain, R. K., & Iyengar, S. R. | Published | http://eelet.org.uk |
| 40 | Exploring the Impact of Digital Marketing on Higher Education Institutes (HEIs) in Mumbai | European Economic Letters, 13(3) | 2023 | ABDC - C Category Journal | Naik, K. R., Jain, A., & Shankar, M. G. | Published | http://eelet.org.uk |
| 41 | Value relevance of financial reports and macroeconomic factors in defining stock price: evidence from Indian stock markets | International Journal of Business Innovation and Research, 29(3), 406-416 | 2022 | Scopus indexed (Q3) | Jain, R. K., & Rao, K. V. | Published | Â |
